Since 1966, Vans has championed skateboarders, supporting the iconoclasts who pushed boundaries within action sports and brazenly lived for what they believe in. Over the last two decades, legendary British skateboarder Geoff Rowley has epitomized this ethos, living and breathing an “Off The Wall” mentality all his own, and progressing skateboarding with a level of rawness the world had yet to behold. As Rowley characteristically puts it, “if my body can handle it, I will push it till the day that I die.”
Vans reflects on Rowley’s 20-year career on the Vans team with ‘Rowley Vs,’ a new chapter of the brand’s THIS IS OFF THE WALL campaign. An homage to the defining moments of adversaries overcome in Rowley’s prolific career, Vans pairs archival video and personal insight into the history of Rowley’s skateboarding evolution, and succinctly conveys his enduring mindset throughout the grueling process.
For 20 years, it’s been Rowley versus his skateboard. And with that, came an industry in need of constant change. From the rough and tumble streets of his childhood Liverpool to charging the biggest handrails, steepest stair sets, and most death-defying gaps around the world, Geoff has always approached skating with tenacity and grit. Not pain, fear, convention, or apathy could stop him from making his mark on skateboarding. Rowley emerged from the rubble as a true pioneer, inspiring a generation of skateboarders to surpass the improbable on a skateboard, and he did it all while keeping his integrity intact.