October 13, 2021


This season, Vans introduces the Cultivate Care collection, designed with a focus on powerful and uplifting images and phrases as a constant reminder to be kind to yourself and others.

Mental health and wellness affect all of us. For some, mental health is a daily struggle, especially as we tackle turbulent and stressful times. Vans is prioritizing mental health as a key aspect of our overall wellness. In connection with the Cultivate Care collection, Vans will donate at least $75,000 to support Kind Campaign, an internationally recognized nonprofit organization that brings awareness and healing to the negative and lasting effects of bullying.

Each item in the collection represents the personalized aspect of mental wellness – being well means being yourself, first and foremost. This hand-drawn, individual style shows up on the Cultivate Care styles for adults and kids as a layered illustration punctuated by phrases of strength and hope in bright primary colors.

Like sharing a page out of your personal notebook, it's about the power of connection to support optimism for the future. With a similar goal, the ombré figures interacting with each other in nature, represent how we can build community health by being open and communicating.    

Rounding out the Cultivate Care collection are apparel pieces in adult and youth sizing that continue the similar soft, calm and personalized feeling.